January 3, 2016, 9:30 PM
How old do you have to be to own a Ford GT? Taking into account peak income earning years and savings means that you’d probably have to be in your 40s or 50s, but Ford wants to lower that age gap a little and give Detroit show attendees to walk away with one.
There’s a catch, though … you have to be younger than 12.
The company is supplying limited edition, built it yourself GT supercar kits to children who attend the Ford stand at the 2016 North American International Auto Show in Detroit. The kits are made by Revell and it marks the third time since 2013 that the two companies have teamed up, having previously offered Mustang and Raptor kits.
“Our annual Revell Make ’n Take model kit program has become a fun-filled auto show tradition,” said Mark Bentley, Ford Licensing manager. “Letting kids build their own Ford GT is a great way to introduce them to the Ford brand and create new enthusiasts.”
“We’ve always enjoyed building Ford products,” said Brian Eble, Revell’s Vice President of Marketing. “Ford’s iconic designs make them a great brand to replicate. From first time model builders to master builders; Ford products continue to be one of the most sought after subject matter for scale plastic model kits.”
The kits consist of 14, easy to assemble pieces that can be put together in a matter of minutes, and feature a special edition auto show logon the undercarriage. Following the NAIAS exposure, more-detailed 28-piece kits will be available at online stores and retailers at a price of $14.99 U.S., starting in April 2016.
“Older” Ford GT enthusiasts will likely enjoy adding the kits to their memorabilia collections.
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