January 19, 2016, 9:30 PM
Continuously touting the toughness of its Silverado pickup, mostly for on-road applications such as towing and working, Chevrolet it taking toughness to a different level with the Realtree Edition.
The new trim package, the latest result of a decade-long branding partnership with camouflage brand Realtree, was unveiled at the Shooting, Hunting, and Outdoor Trade (SHOT) Show in Las Vegas by Realtree Founder, Designer and President Bill Jordan and NASCAR legend, and long-time Chevrolet supporter, Richard Childress.
“Working with the team at Chevrolet on this new Realtree Edition Silverado really brought home to me just how important the right truck is for outdoor enthusiasts,” said Jordan. “You just don’t realize how much goes into building a true performance vehicle until you look behind the scenes. The men and women at Chevy truly delivered on this project. This truck has the perfect combination of features, comfort and safety – whether you’re driving around town, on the highway or off road.”
“The capability of Chevy trucks has always enabled customers to go where they want to go and that’s the inspiration for the new Silverado Realtree Edition,” said Sandor Piszar, director of Chevrolet Truck Marketing. “Personalized for the outdoorsman, this great-looking, very capable Silverado offers another choice for customers looking for a truck with style, capability and dependability.”
The outdoors-inspired cosmetic package is based on the Silverado 1500 LTZ Z71 crew cab, and features a blacked out grille and Chevy bowties front and rear, darkened side steps and black 20-inch wheels, shod with off-road tires. The eye-catcher, though, is the signature Realtree dual-antler logo and Xtra pattern on a stripe that stretches bumper to bumper, including interior trim pieces, and on the outside of the front doors. The antler logo is also embroidered onto the front seat headrests.
The off-road inspiration is more than just cosmetic, though, with the legendary Z71 off-road package that adds an underbody shield and hill descent control, and swaps in Rancho monotube shocks and a G80 auto-locking rear differential.
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